# Top Shopping Websites in New Zealand
The top 10 most visited shopping websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | trademe.co.nz |
2.1M
-123.6K
|
-123.6K | |
| 2 | thewarehouse.co.nz |
1.7M
+251.2K
|
+251.2K | |
| 3 | kmart.co.nz |
1.5M
+126.1K
|
+126.1K | |
| 4 | pbtech.co.nz |
1M
-7.6K
|
-7.6K | |
| 5 | noelleeming.co.nz |
849.6K
-59.1K
|
-59.1K | |
| 6 | ↑1 | newworld.co.nz |
800.1K
+139.3K
|
+139.3K |
| 7 | ↓1 | woolworths.co.nz |
764.1K
+79.2K
|
+79.2K |
| 8 | jbhifi.co.nz |
682.2K
+71.8K
|
+71.8K | |
| 9 | amazon.com |
520.3K
-11.6K
|
-11.6K | |
| 10 | paknsave.co.nz |
417.6K
+30.8K
|
+30.8K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.