Search Traffic for nzta.govt.nz
January 2026
In January 2026, nzta.govt.nz saw a decrease in search traffic, reaching 328.2K visits, which is a decrease of 69.3K visits compared to the previous month. The traffic value decreased to $123.2K, a decline of $15.5K.
Traffic
328.2K
-69.3K
Traffic value
$123.2K
−$15.5K
Keywords
68.2K
Search Traffic
Search Traffic Value
Traffic by location for nzta.govt.nz
🇳🇿
New Zealand
321.1K
-68.2K
Share: 97.8%
🇦🇺
Australia
2.6K
-463
Share: 0.7%
1.4K
-537
Share: 0.4%
🇮🇳
India
614
+23
Share: 0.1%
447
-7
Share: 0.1%
| Location | Traffic | Share |
|---|---|---|
| 🇳🇿 New Zealand |
321.1K
-68.2K
|
97.8% |
| 🇦🇺 Australia |
2.6K
-463
|
0.7% |
| 🇺🇸 United States |
1.4K
-537
|
0.4% |
| 🇮🇳 India |
614
+23
|
0.1% |
| 🇬🇧 United Kingdom |
447
-7
|
0.1% |
Low
High
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Top keywords for nzta.govt.nz 🇳🇿 New Zealand
nzta.govt.nz ranks #1 for "nzta" in New Zealand and receives 86K monthly visits from this keyword alone, an increase of 16.4K from the previous month.
nzta
Position: 1
Volume
87K
+17K
Traffic
86K
+16.4K
road closures
Position: 1
Volume
18K
+11.2K
Traffic
17K
+10.5K
change of ownership
Position: 1
Volume
6.7K
+100
Traffic
7.5K
+455
rego
Position: 1
Volume
6.5K
+500
Traffic
6.8K
+544
waka kotahi
Position: 1
Volume
18K
-1K
Traffic
6.6K
-133
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| nzta |
87K
+17K
|
86K
+16.4K
|
1
|
| road closures |
18K
+11.2K
|
17K
+10.5K
|
1
|
| change of ownership |
6.7K
+100
|
7.5K
+455
|
1
|
| rego |
6.5K
+500
|
6.8K
+544
|
1
|
| waka kotahi |
18K
-1K
|
6.6K
-133
|
1
|
Top competing websites of nzta.govt.nz 🇳🇿 New Zealand
aa.co.nz, vtnz.co.nz and police.govt.nz rank in the top 10 organic search results for the same keywords that nzta.govt.nz gets the most traffic from. Discover more competitors of nzta.govt.nz.
Traffic
150.3K
-7K
Pages
1.6K
Traffic
46.2K
-483
Pages
194
Traffic
98.6K
-6K
Pages
3K
Traffic
19.9K
-705
Pages
435
Traffic
16.1K
-2K
Pages
195
| Website | Traffic | Pages |
|---|---|---|
| aa.co.nz |
150.3K
-7K
|
1.6K
|
| vtnz.co.nz |
46.2K
-483
|
194
|
| police.govt.nz |
98.6K
-6K
|
3K
|
| drivingtests.co.nz |
19.9K
-705
|
435
|
| drive.govt.nz |
16.1K
-2K
|
195
|
Similarly ranked websites to nzta.govt.nz
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
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2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of nzta.govt.nz
January 2026
As of January 2026, nzta.govt.nz's Domain Rating is 82. nzta.govt.nz is linked by 9.3K websites, indicating a increase of 1K referring sites from the previous month.
Domain Rating
82
Linking websites
9.3K
+1K