Search Traffic for westpac.co.nz
January 2026
In January 2026, westpac.co.nz saw a decrease in search traffic, reaching 1M visits, which is a decrease of 5.3K visits compared to the previous month. The traffic value increased to $528.7K, a growth of $5.5K.
Traffic
1M
-5.3K
Traffic value
$528.7K
+$5.5K
Keywords
37.6K
Search Traffic
Search Traffic Value
Traffic by location for westpac.co.nz
🇳🇿
New Zealand
1M
-4.5K
Share: 96.9%
🇦🇺
Australia
14.7K
+322
Share: 1.3%
6.7K
+58
Share: 0.6%
2.7K
-162
Share: 0.2%
🇧🇷
Brazil
1.4K
-50
Share: 0.1%
| Location | Traffic | Share |
|---|---|---|
| 🇳🇿 New Zealand |
1M
-4.5K
|
96.9% |
| 🇦🇺 Australia |
14.7K
+322
|
1.3% |
| 🇺🇸 United States |
6.7K
+58
|
0.6% |
| 🇬🇧 United Kingdom |
2.7K
-162
|
0.2% |
| 🇧🇷 Brazil |
1.4K
-50
|
0.1% |
Low
High
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Top keywords for westpac.co.nz 🇳🇿 New Zealand
westpac.co.nz ranks #1 for "westpac" in New Zealand and receives 303.2K monthly visits from this keyword alone, an increase of 2.4K from the previous month.
westpac
Position: 1
Volume
322K
+2K
Traffic
303.2K
+2.4K
westpac login
Position: 1
Volume
164K
+2K
Traffic
172.6K
+2.1K
westpac nz
Position: 1
Volume
72K
-15K
Traffic
70.9K
-14.1K
westpac online banking
Position: 1
Volume
26K
Traffic
27K
-312
westpac online
Position: 1
Volume
13K
-2K
Traffic
14K
-1.6K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| westpac |
322K
+2K
|
303.2K
+2.4K
|
1
|
| westpac login |
164K
+2K
|
172.6K
+2.1K
|
1
|
| westpac nz |
72K
-15K
|
70.9K
-14.1K
|
1
|
| westpac online banking |
26K
|
27K
-312
|
1
|
| westpac online |
13K
-2K
|
14K
-1.6K
|
1
|
Top competing websites of westpac.co.nz 🇳🇿 New Zealand
anz.co.nz, bnz.co.nz and kiwibank.co.nz rank in the top 10 organic search results for the same keywords that westpac.co.nz gets the most traffic from. Discover more competitors of westpac.co.nz.
Traffic
812.6K
+19.4K
Pages
928
Traffic
403.4K
+11.4K
Pages
1.4K
Traffic
219.8K
-8.2K
Pages
822
Traffic
241.8K
+9.3K
Pages
1.5K
Traffic
30.6K
+31
Pages
168
| Website | Traffic | Pages |
|---|---|---|
| anz.co.nz |
812.6K
+19.4K
|
928
|
| bnz.co.nz |
403.4K
+11.4K
|
1.4K
|
| kiwibank.co.nz |
219.8K
-8.2K
|
822
|
| asb.co.nz |
241.8K
+9.3K
|
1.5K
|
| tsb.co.nz |
30.6K
+31
|
168
|
Similarly ranked websites to westpac.co.nz
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of westpac.co.nz
January 2026
As of January 2026, westpac.co.nz's Domain Rating is 73. westpac.co.nz is linked by 3K websites, indicating a decrease of 16 referring sites from the previous month.
Domain Rating
73
Linking websites
3K
-16