Search Traffic for www.govt.nz
January 2026
In January 2026, www.govt.nz saw an increase in search traffic, reaching 248.2K visits, which is a increase of 29.4K visits compared to the previous month. The traffic value increased to $49.5K, a growth of $1.7K.
Traffic
248.2K
+29.4K
Traffic value
$49.5K
+$1.7K
Keywords
42.8K
Search Traffic
Search Traffic Value
Traffic by location for www.govt.nz
🇳🇿
New Zealand
185.4K
+35.3K
Share: 74.6%
🇦🇺
Australia
11.5K
-3.1K
Share: 4.6%
🇺🇸
United States
10.4K
-4.3K
Share: 4.1%
🇮🇳
India
9K
+585
Share: 3.6%
🇬🇧
United Kingdom
5.2K
+628
Share: 2%
| Location | Traffic | Share |
|---|---|---|
| 🇳🇿 New Zealand |
185.4K
+35.3K
|
74.6% |
| 🇦🇺 Australia |
11.5K
-3.1K
|
4.6% |
| 🇺🇸 United States |
10.4K
-4.3K
|
4.1% |
| 🇮🇳 India |
9K
+585
|
3.6% |
| 🇬🇧 United Kingdom |
5.2K
+628
|
2% |
Low
High
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Top keywords for www.govt.nz 🇳🇿 New Zealand
www.govt.nz ranks #1 for "nz passport renewal" in New Zealand and receives 4.5K monthly visits from this keyword alone, a decrease of 403 from the previous month.
nz passport renewal
Position: 1
Volume
4K
-400
Traffic
4.5K
-403
public holiday
Position: 1
Volume
3.4K
Traffic
3.7K
+139
passport renewal
Position: 1
Volume
3.4K
Traffic
3.4K
-3
ird
Position: 2
Volume
299K
-113K
Traffic
3.1K
-1.1K
public holidays 2024
Position: 4 1
Volume
31K
Traffic
3K
-630
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| nz passport renewal |
4K
-400
|
4.5K
-403
|
1
|
| public holiday |
3.4K
|
3.7K
+139
|
1
|
| passport renewal |
3.4K
|
3.4K
-3
|
1
|
| ird |
299K
-113K
|
3.1K
-1.1K
|
2
|
| public holidays 2024 |
31K
|
3K
-630
|
4
1
|
Top competing websites of www.govt.nz 🇳🇿 New Zealand
immigration.govt.nz, employment.govt.nz and publicholidays.co.nz rank in the top 10 organic search results for the same keywords that www.govt.nz gets the most traffic from. Discover more competitors of www.govt.nz.
Traffic
588.3K
-163
Pages
1K
Traffic
103K
-4.2K
Pages
282
Traffic
19.7K
-206
Pages
36
Traffic
1.6M
-45K
Pages
531
Traffic
40.4K
+290
Pages
43
| Website | Traffic | Pages |
|---|---|---|
| immigration.govt.nz |
588.3K
-163
|
1K
|
| employment.govt.nz |
103K
-4.2K
|
282
|
| publicholidays.co.nz |
19.7K
-206
|
36
|
| homeaffairs.gov.au |
1.6M
-45K
|
531
|
| passports.govt.nz |
40.4K
+290
|
43
|
Similarly ranked websites to www.govt.nz
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of www.govt.nz
January 2026
As of January 2026, www.govt.nz's Domain Rating is 82. www.govt.nz is linked by 6.4K websites, indicating a increase of 83 referring sites from the previous month.
Domain Rating
82
Linking websites
6.4K
+83