Search Traffic for xero.com
January 2026
In January 2026, xero.com saw a decrease in search traffic, reaching 3.5M visits, which is a decrease of 93.8K visits compared to the previous month. The traffic value decreased to $2.8M, a decline of $81.2K.
Traffic
3.5M
-93.8K
Traffic value
$2.8M
−$81.2K
Keywords
103.4K
Search Traffic
Search Traffic Value
Traffic by location for xero.com
🇦🇺
Australia
1.3M
-48K
Share: 36.2%
1M
-14.9K
Share: 30.9%
🇳🇿
New Zealand
324.5K
-15.8K
Share: 9.2%
197.6K
-7.4K
Share: 5.6%
🇿🇦
South Africa
138.6K
-2.9K
Share: 3.9%
| Location | Traffic | Share |
|---|---|---|
| 🇦🇺 Australia |
1.3M
-48K
|
36.2% |
| 🇬🇧 United Kingdom |
1M
-14.9K
|
30.9% |
| 🇳🇿 New Zealand |
324.5K
-15.8K
|
9.2% |
| 🇺🇸 United States |
197.6K
-7.4K
|
5.6% |
| 🇿🇦 South Africa |
138.6K
-2.9K
|
3.9% |
Low
High
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Top keywords for xero.com 🇺🇸 United States
xero.com ranks #1 for "xero" in United States and receives 86K monthly visits from this keyword alone, an increase of 814 from the previous month.
xero
Position: 1
Volume
101K
+1K
Traffic
86K
+814
xero login
Position: 1
Volume
7.6K
-300
Traffic
7.8K
-285
xero accounting
Position: 1
Volume
4.8K
-400
Traffic
3.1K
-1.7K
xero certification course
Position: 1
Volume
2.9K
-400
Traffic
2.2K
-261
margin calculator
Position: 9 2
Volume
55K
-4K
Traffic
2.1K
-1.4K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| xero |
101K
+1K
|
86K
+814
|
1
|
| xero login |
7.6K
-300
|
7.8K
-285
|
1
|
| xero accounting |
4.8K
-400
|
3.1K
-1.7K
|
1
|
| xero certification course |
2.9K
-400
|
2.2K
-261
|
1
|
| margin calculator |
55K
-4K
|
2.1K
-1.4K
|
9
2
|
Top competing websites of xero.com 🇦🇺 Australia
myob.com, reckon.com and intuit.com rank in the top 10 organic search results for the same keywords that xero.com gets the most traffic from. Discover more competitors of xero.com.
Traffic
440.4K
-29K
Pages
7.2K
Traffic
86.9K
-6.6K
Pages
1.5K
Traffic
11.2M
-176.1K
Pages
4.3K
Traffic
4.3M
+467.1K
Pages
4.5K
Traffic
17.7K
-1.5K
Pages
234
| Website | Traffic | Pages |
|---|---|---|
| myob.com |
440.4K
-29K
|
7.2K
|
| reckon.com |
86.9K
-6.6K
|
1.5K
|
| intuit.com |
11.2M
-176.1K
|
4.3K
|
| squareup.com |
4.3M
+467.1K
|
4.5K
|
| payroller.com.au |
17.7K
-1.5K
|
234
|
Similarly ranked websites to xero.com
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of xero.com
January 2026
As of January 2026, xero.com's Domain Rating is 90. xero.com is linked by 36.4K websites, indicating a increase of 755 referring sites from the previous month.
Domain Rating
90
Linking websites
36.4K
+755