# Top Websites in Switzerland
The top 100 most visited websites in Switzerland by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Category | Search traffic | ||
|---|---|---|---|---|---|
| 1 | wikipedia.org | Reference |
18.8M
+821.5K
|
+821.5K | |
| 2 | chatgpt.com | Computers & Electronics |
5.2M
-341.6K
|
-341.6K | |
| 3 | youtube.com | Entertainment |
2.8M
+244.6K
|
+244.6K | |
| 4 | blick.ch | News |
2.6M
+121K
|
+121K | |
| 5 | instagram.com | Online Communities |
2.4M
+306.2K
|
+306.2K | |
| 6 | 20min.ch | News |
2.1M
+112.8K
|
+112.8K | |
| 7 | ↑1 | sbb.ch | Travel |
2M
+34.2K
|
+34.2K |
| 8 | ↑1 | srf.ch | News |
2M
+81.4K
|
+81.4K |
| 9 | ↑1 | google.com | Internet & Telecom |
1.6M
+35K
|
+35K |
| 10 | ↓3 | microsoft.com | Computers & Electronics |
1.6M
-387.8K
|
-387.8K |
| 11 | ↑1 | galaxus.ch | Shopping |
1.5M
+41.3K
|
+41.3K |
| 12 | ↑4 | admin.ch | Law & Government |
1.5M
+198K
|
+198K |
| 13 | ↓2 | apple.com | Computers & Electronics |
1.5M
-33.7K
|
-33.7K |
| 14 | ↑3 | migros.ch | Shopping |
1.4M
+87.2K
|
+87.2K |
| 15 | ↓2 | deepl.com | Internet & Telecom |
1.4M
-111.7K
|
-111.7K |
| 16 | ↓2 | whatsapp.com | Internet & Telecom |
1.4M
-126K
|
-126K |
| 17 | ↑1 | facebook.com | Online Communities |
1.3M
+91.5K
|
+91.5K |
| 18 | ↑1 | raiffeisen.ch | Finance |
1.3M
+135.2K
|
+135.2K |
| 19 | ↓4 | ikea.com | Home & Garden |
1.3M
-53.5K
|
-53.5K |
| 20 | ↑4 | bettybossi.ch | Food & Drink |
1.3M
+187.7K
|
+187.7K |
| 21 | ↑1 | swissmilk.ch | Food & Drink |
1.3M
+169.7K
|
+169.7K |
| 22 | ↓2 | finanzen.ch | Finance |
1.2M
+46.2K
|
+46.2K |
| 23 | ↑4 | search.ch | Internet & Telecom |
1.2M
+130.7K
|
+130.7K |
| 24 | ↓3 | autoscout24.ch | Vehicles |
1.2M
+16.8K
|
+16.8K |
| 25 | ↑1 | tripadvisor.ch | Travel |
1.1M
+68K
|
+68K |
| 26 | ↓3 | compendium.ch | Reference |
1.1M
+3.7K
|
+3.7K |
| 27 | ↑1 | ubs.com | Finance |
1M
+46K
|
+46K |
| 28 | ↓3 | comparis.ch | Finance |
961.6K
-121.3K
|
-121.3K |
| 29 | ↑4 | coop.ch | Shopping |
897.4K
+140.5K
|
+140.5K |
| 30 | ↓1 | zalando.ch | Shopping |
881.6K
-58.4K
|
-58.4K |
| 31 | ↓1 | mediamarkt.ch | Shopping |
848.1K
+22.3K
|
+22.3K |
| 32 | amazon.de | Shopping |
758K
-47.2K
|
-47.2K | |
| 33 | ↑1 | digitec.ch | Shopping |
737.1K
-12.4K
|
-12.4K |
| 34 | ↓3 | cash.ch | Finance |
736.9K
-85.3K
|
-85.3K |
| 35 | ↑16 | openai.com | Science |
726.6K
+226.1K
|
+226.1K |
| 36 | pinterest.com | Hobbies & Leisure |
718.1K
+22.1K
|
+22.1K | |
| 37 | ↓2 | swisscom.ch | Internet & Telecom |
711.2K
-37.5K
|
-37.5K |
| 38 | ↑4 | doccheck.com | Health |
685.8K
+53.5K
|
+53.5K |
| 39 | ↓1 | bluewin.ch | News |
678.8K
+8.9K
|
+8.9K |
| 40 | ↓3 | linkedin.com | Jobs & Education |
654.5K
-24.4K
|
-24.4K |
| 41 | rts.ch | News |
629.2K
-10.4K
|
-10.4K | |
| 42 | ↑1 | decathlon.ch | Sports |
624.3K
+2.7K
|
+2.7K |
| 43 | ↓4 | interdiscount.ch | Shopping |
602.9K
-38.5K
|
-38.5K |
| 44 | ↑3 | transfermarkt.ch | Sports |
587.4K
+23.7K
|
+23.7K |
| 45 | local.ch | Business & Industrial |
582.8K
+16.2K
|
+16.2K | |
| 46 | ↑4 | post.ch | Business & Industrial |
579.1K
+55K
|
+55K |
| 47 | ↓3 | immoscout24.ch | Real Estate |
569.4K
-11.5K
|
-11.5K |
| 48 | ↑7 | reddit.com | Online Communities |
561.6K
+143.7K
|
+143.7K |
| 49 | ↓9 | canva.com | Computers & Electronics |
556K
-84.3K
|
-84.3K |
| 50 | ↑7 | booking.com | Travel |
534.5K
+119.5K
|
+119.5K |
| 51 | ↓5 | yahoo.com | News |
534.4K
-29.4K
|
-29.4K |
| 52 | ↓4 | conforama.ch | Home & Garden |
527K
-11.4K
|
-11.4K |
| 53 | ↑8 | tagesanzeiger.ch | News |
516.4K
+123.7K
|
+123.7K |
| 54 | ↓5 | manor.ch | Shopping |
499.2K
-26.3K
|
-26.3K |
| 55 | ↑7 | netflix.com | Entertainment |
464.6K
+72.2K
|
+72.2K |
| 56 | imdb.com | Entertainment |
454.4K
+37.2K
|
+37.2K | |
| 57 | ↑6 | spotify.com | Entertainment |
448.5K
+58K
|
+58K |
| 58 | ↓6 | skyscanner.ch | Travel |
443.2K
-17.6K
|
-17.6K |
| 59 | ↓5 | hornbach.ch | Home & Garden |
439.3K
-15K
|
-15K |
| 60 | ↓2 | jumbo.ch | Shopping |
429.8K
+21.8K
|
+21.8K |
| 61 | ↓8 | jysk.ch | Home & Garden |
404K
-56.4K
|
-56.4K |
| 62 | ↑10 | fooby.ch | Food & Drink |
400.8K
+49.9K
|
+49.9K |
| 63 | ↑7 | smythstoys.com | Shopping |
385.6K
+29.7K
|
+29.7K |
| 64 | ↓4 | bild.de | News |
379.1K
-20.6K
|
-20.6K |
| 65 | ↑13 | kicker.ch | Sports |
376.3K
+59.5K
|
+59.5K |
| 66 | ↓2 | homegate.ch | Real Estate |
368.2K
-19.3K
|
-19.3K |
| 67 | ↓2 | easyjet.com | Travel |
365K
-8.6K
|
-8.6K |
| 68 | ↑5 | pons.com | Reference |
364.7K
+14.7K
|
+14.7K |
| 69 | ↑2 | adobe.com | Computers & Electronics |
361.6K
+5.8K
|
+5.8K |
| 70 | ↓2 | toppreise.ch | Shopping |
358.8K
-2.8K
|
-2.8K |
| 71 | ↑4 | sunrise.ch | Computers & Electronics |
358.3K
+22.4K
|
+22.4K |
| 72 | ↑178 | live.com | Internet & Telecom |
357K
+252.4K
|
+252.4K |
| 73 | ↓7 | chefkoch.de | Food & Drink |
356.6K
-14.7K
|
-14.7K |
| 74 | ↓7 | chatopenai.de | Computers & Electronics |
342.3K
-22.9K
|
-22.9K |
| 75 | ↑1 | coopvitality.ch | Health |
339K
+18.4K
|
+18.4K |
| 76 | ↑21 | bergfex.ch | Sports |
337.6K
+91.6K
|
+91.6K |
| 77 | flughafen-zuerich.ch | Travel |
337.4K
+19.4K
|
+19.4K | |
| 78 | ↓9 | wise.com | Finance |
336.4K
-22K
|
-22K |
| 79 | ↓20 | swiss.com | Travel |
332.3K
-67.5K
|
-67.5K |
| 80 | ↑2 | postfinance.ch | Finance |
324.3K
+30.8K
|
+30.8K |
| 81 | ↓7 | jobs.ch | Jobs & Education |
318.6K
-20.6K
|
-20.6K |
| 82 | ↑7 | tcs.ch | Business & Industrial |
312.3K
+43.7K
|
+43.7K |
| 83 | lematin.ch | News |
296.6K
+3.6K
|
+3.6K | |
| 84 | ↓5 | ricardo.ch | Shopping |
295.2K
-16.3K
|
-16.3K |
| 85 | ↑5 | landi.ch | Shopping |
294.2K
+25.7K
|
+25.7K |
| 86 | ↑25 | einfachbacken.de | Food & Drink |
291.2K
+69K
|
+69K |
| 87 | ↑1 | nzz.ch | News |
283K
+13.1K
|
+13.1K |
| 88 | ↓7 | uefa.com | Sports |
278.5K
-22.9K
|
-22.9K |
| 89 | ↑18 | nau.ch | News |
274.3K
+43.3K
|
+43.3K |
| 90 | ↑2 | myswitzerland.com | Travel |
273.1K
+10.5K
|
+10.5K |
| 91 | ↑8 | ottos.ch | Food & Drink |
270.7K
+30.3K
|
+30.3K |
| 92 | ↑2 | usz.ch | Business & Industrial |
269.2K
+13K
|
+13K |
| 93 | watson.ch | News |
266.6K
+5.5K
|
+5.5K | |
| 94 | ↓9 | tiktok.com | Online Communities |
264.4K
-22.1K
|
-22.1K |
| 95 | ↓9 | fust.ch | Shopping |
258.2K
-26K
|
-26K |
| 96 | hirslanden.ch | Health |
252.8K
+2.4K
|
+2.4K | |
| 97 | ↑6 | zuerich.com | Travel |
251.7K
+16K
|
+16K |
| 98 | ↓3 | spiegel.de | News |
251K
-4.2K
|
-4.2K |
| 99 | ↑23 | kahoot.it | Games |
245K
+55.7K
|
+55.7K |
| 100 | ↓16 | office.com | Computers & Electronics |
245K
-45K
|
-45K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
#479
alpesvaudoises.ch
↑388
#359
myposter.ch
↑350
#377
ad-hoc-news.de
↑342
#647
robinhood.com
↑334
#510
comdirect.de
↑299
#357
radbag.ch
↑286
↑273
#572
abola.pt
↑267
#398
nintendo.ch
↑266
#486
finanznachrichten.de
↑262
Trending down
#886
blackfriday.ch
↓583
#950
foxnews.com
↓520
#892
reifendirekt.ch
↓506
#658
nfl.com
↓440
#809
connox.ch
↓357
#556
formula1.com
↓355
#927
illuminarium.ch
↓324
#816
luzernerzeitung.ch
↓314
#798
speedweek.com
↓284
#715
merkur.de
↓278