# Top Beauty & Fitness Websites in Serbia
The top 10 most visited beauty & fitness websites in Serbia by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | alexandar-cosmetics.com |
103K
+8.9K
|
+8.9K | |
| 2 | sephora.com |
33K
+273
|
+273 | |
| 3 | fragrantica.com |
28K
+2K
|
+2K | |
| 4 | ↑2 | essence.eu |
20K
+1.9K
|
+1.9K |
| 5 | ↓1 | fitpass.rs |
19.3K
-3.4K
|
-3.4K |
| 6 | ↓1 | avon.rs |
17.2K
-3.3K
|
-3.3K |
| 7 | ↑1 | garnier.rs |
16.5K
-866
|
-866 |
| 8 | ↓1 | makeover.rs |
15.8K
-1.9K
|
-1.9K |
| 9 | ↑1 | estetika-bg.com |
13.3K
-834
|
-834 |
| 10 | ↑1 | oriflame.com |
12.6K
-1.5K
|
-1.5K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
#4
essence.eu
↑2
#7
garnier.rs
↑1
↑1
#10
oriflame.com
↑1
#2
sephora.com
#5
fitpass.rs
↑1
#6
avon.rs
↑1
#8
makeover.rs
↑1
Trending down
#5
fitpass.rs
↓1
#6
avon.rs
↓1
#8
makeover.rs
↓1
#2
sephora.com
#7
garnier.rs
↓1
↓1
#10
oriflame.com
↓1
#4
essence.eu
↓2