# Top Beauty & Fitness Websites in Italy
The top 10 most visited beauty & fitness websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | sephora.it |
2M
+152K
|
+152K | |
| 2 | ↑1 | notino.it |
1.4M
+136.2K
|
+136.2K |
| 3 | ↓1 | elle.com |
1.4M
+21.4K
|
+21.4K |
| 4 | iodonna.it |
775.2K
-263K
|
-263K | |
| 5 | fragrantica.it |
632.7K
-17K
|
-17K | |
| 6 | ↑1 | douglas.it |
615.7K
+15.9K
|
+15.9K |
| 7 | ↑1 | dior.com |
593.3K
+105.5K
|
+105.5K |
| 8 | ↓2 | pinalli.it |
589K
-28.6K
|
-28.6K |
| 9 | amica.it |
550.8K
+125.5K
|
+125.5K | |
| 10 | marieclaire.it |
396.7K
+75.7K
|
+75.7K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
#2
notino.it
↑1
#6
douglas.it
↑1
#7
dior.com
↑1
#1
sephora.it
#4
iodonna.it
#9
amica.it
#10
marieclaire.it
#3
elle.com
↑1
#8
pinalli.it
↑2
Trending down
#8
pinalli.it
↓2
#3
elle.com
↓1
#1
sephora.it
#4
iodonna.it
#9
amica.it
#10
marieclaire.it
#2
notino.it
↓1
#6
douglas.it
↓1
#7
dior.com
↓1