# Top Beauty & Fitness Websites in United States
The top 10 most visited beauty & fitness websites in United States by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | sephora.com |
10.6M
+929.7K
|
+929.7K | |
| 2 | ulta.com |
10M
+1.4M
|
+1.4M | |
| 3 | bathandbodyworks.com |
9.4M
+2.9M
|
+2.9M | |
| 4 | fragrantica.com |
3M
-111.3K
|
-111.3K | |
| 5 | ↑2 | dior.com |
3M
+258K
|
+258K |
| 6 | ↓1 | byrdie.com |
2.6M
-482.5K
|
-482.5K |
| 7 | ↑1 | allure.com |
2.6M
+89.3K
|
+89.3K |
| 8 | ↓2 | elle.com |
2.5M
-320.8K
|
-320.8K |
| 9 | ↑1 | instyle.com |
2M
+283K
|
+283K |
| 10 | ↓1 | planetfitness.com |
2M
-117K
|
-117K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
#5
dior.com
↑2
#7
allure.com
↑1
#9
instyle.com
↑1
#1
sephora.com
#2
ulta.com
#6
byrdie.com
↑1
↑1
#8
elle.com
↑2
Trending down
#8
elle.com
↓2
#6
byrdie.com
↓1
↓1
#1
sephora.com
#2
ulta.com
#7
allure.com
↓1
#9
instyle.com
↓1
#5
dior.com
↓2