# Top Beauty & Fitness Websites in New Zealand
The top 10 most visited beauty & fitness websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | sephora.nz |
82.3K
-13.4K
|
-13.4K | |
| 2 | hikoco.co.nz |
46.4K
+642
|
+642 | |
| 3 | fresha.com |
43.6K
-164
|
-164 | |
| 4 | cityfitness.co.nz |
41.8K
+2K
|
+2K | |
| 5 | ↑1 | synergyhair.co.nz |
38.6K
+696
|
+696 |
| 6 | ↑1 | shineon.co.nz |
36.7K
-1.2K
|
-1.2K |
| 7 | ↓2 | adorebeauty.co.nz |
36.5K
-3K
|
-3K |
| 8 | ↑1 | ghdhair.com |
33.4K
+2.1K
|
+2.1K |
| 9 | ↑1 | dior.com |
30.7K
+1.5K
|
+1.5K |
| 10 | ↑1 | palmers.co.nz |
29.2K
+1.8K
|
+1.8K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
↑1
↑1
#8
ghdhair.com
↑1
#9
dior.com
↑1
#10
palmers.co.nz
↑1
#1
sephora.nz
#2
hikoco.co.nz
#3
fresha.com
↑2
Trending down
↓2
#1
sephora.nz
#2
hikoco.co.nz
#3
fresha.com
↓1
↓1
#8
ghdhair.com
↓1
#9
dior.com
↓1
#10
palmers.co.nz
↓1